Renaissance Brands

Millward Brown released it's most recent ranking on the world's strongest brands. Their study reports that "Strong brands are capable of extending into areas of opportunity to access new revenue streams and to help businesses respond to market changes." In essence, the best brands are what we call renaissance brands... they can extend their value beyond a single narrowly defined category. This link will take you to a recent whitepaper we wrote titled "Renaissance Brands." (You'll find it in the archives on the right of the page.)